Transcreation from start to finish.
I offer comprehensive Romanian transcreation services to any brand, in any industry. TV & Radio commercials, Print, Outdoor, Web and more. If it’s advertising or marketing copy, I can adapt it to perfectly fit the Romanian culture and supervise the entire production process. Moreover, with my experience and connections in the Romanian advertising world I can find the right voice talent, recording studio or printing company for the job. And particularly for web transcreations, I can carry out keyword research with professional SEO software and find the right Romanian keywords to boost traffic and sales.
My four-step approach to new transcreation projects:
1. Briefing. Every new transcreation job starts with a written brief sent by email. For projects that require special attention, a conference call can be arranged. A great brief includes not only the material to be adapted, but also specifies the target audience, tone of voice and reveals any other useful information about the ad campaign and its desired impact.
2. Romanian adaptation of the copy. Before the deadline expires, I will send two or three transcreation proposals together with literal back-translation and a rationale to explain in which way the Romanian adaptation differs from the original.
3. Feedback & Approval. Following the first transcreation submission I will work closely with the client until they are satisfied with the result and the Romanian adaptation is approved.
4. Production supervision. After approval, I will supervise the implementation of the transcreation script. If it’s a TVC, I will direct the voice talent and make sure the recording studio puts up its best efforts. And if it’s a print or outdoor, I will ensure that the art director got everything right before printing.
Contact me now for Romanian adaptation or see my transcreation portfolio.
